Pinterest is THE big and latest thing for getting traffic to your blog and post. And for a long time, I thought I was using it ok. I had pins that I thought were interesting and I repinned things I thought others would like too. Then I learned how to really use Pinterest. I have since seen a massive increase in traffic to my parenting blog. It gets even more exciting when a pin gets noticed and gives you a lovely spike in web traffic of a few thousand.
Here I share a few things you should be doing on Pinterest to get you started.
So What To Do On Pinterest
First up is to realize how Pinterest works. It’s not a social media channel but a search engine. And once you figure that bit out, you’re on the right path. So all that SEO stuff you hoped you were dodging you do need to learn.
Your Profile– First up have a look at your profile. Are you using your target keywords in the vital places? They should be in your description for starters so that people know what you do and what you are about. Why? Well, Pinterest is a search engine so it works like any other search engine in that when someone types in a search term, Pinterest looks for matches in profile descriptions, board descriptions ( more on that in a minute) and image descriptions and bunch more places but I am keeping it simple.
Two other tricks are validating your website with Pinterest and enabling rich pins. Make sure you do both of those too. Validating your website enables you to see nerdy data stats like how many repins your pins get, how much traffic you sent to your site from your pins and more. Rich pins give the description underneath the pin ( the pins you pin from your website) a better look and stand out more. The Yoast Plugin is good for helping with both those.
Boards– Write down the name of your boards on a piece of paper. Now looking just at the names and pretending you don’t know what you blog about or what your website is about, do the board names scream at you what your blog/site is about? Are all the boards connected to your niche? If you’re a food blogger and have boards about hairdressing the hairdressing ones need to go. You don’t have to delete the boards if you’re interested in the subject but if there is no tie to your niche then put those unrelated boards to a secret.
Have a board for your blog/site. I know this may seem so vain but have a board that has just pins from your blog/site. This board will probably have fewer pins than your other boards but that’s ok.
Rename the boards if necessary. Now is not the time for fancy pants smart board names. Think ‘Vegetarian Main Meals’ instead of ‘ Things to do without meat on your plate’ . Think what will searchers being putting into the search bar. Think keywords.
Don’t forget to write good descriptions for each board. I had completely forgotten to do this on mine. Use your keywords and words connected to them. Remember Pinterest is a search engine.
Sort out the order of your boards too. Think like a new visitor to your Pinterest account. The visitor will first off want to see a board with all your site pins, then have the most relevant and/or most updated next and so on. If your niche has seasons and has seasonal boards you can move this to the top row when it’s that season. So your board about Christmas Recipes can be moved up before Christmas and moved down again in the New Year.
Pin smartly. Have an eye-catching, relevant image. Portrait size works best. If you use Canva to create your Pinterest images they do a Pinterest size format.
Make sure the URL is not only correct but goes to the post and not just to your homepage. It’s so frustrating when you come across a tasty recipe or a craft project and click through to end up on a home page and have to hunt for the post. 9/10 I give up so others will too. Oh and don’t use a URL shortener as Pinterest is starting to block link shorteners.
When you create an image for your post to use on Pinterest save it with a relevant filename.
Yes, another thing to add to your weekly or daily to-do list. Pinning. Now there are two ways of doing this. The first is to do it all manually daily. Each day repin pins from your site to your ‘blog/site’ board. Then repin those to any relevant boards you have. Then repin anything in your feed that is relevant to your niche and readers to your boards. Doesn’t sound like too much hard work but you will find there is a pinning sweet spot. No one can tell you a number that will guarantee your sweet spot for traffic. Each niche, blog, and audience are unique. Set a number, test it. Slightly increase and monitor.
Suddenly pinning that amount each day doesn’t sound so much fun, does it?
I use Tailwind. I can schedule for the week or month. There are Tribes you can join that help promote your pins and you can get new pins to schedule.
Lastly to have a feed that has lots of pins you want to share with your followers you need to be following others so that their pins show up in your feed. You can follow a profile or you can follow just the boards that are relevant to you if their pins are a bit too broad a niche for you.