When I first started in the wonderful world of sales and retail all I ever heard was the phrase target audience or target customer. They probably said a lot more about it but my eyes had glazed over at the point and my ears just heard blah blah. But I have since learnt more about a target audience and customers and how important they can be. Want to know in, hopefully, plain English? Read on my friend. If you try to sell to everyone you will most likely fall flat on your face and be ... VIEW POST