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Latest blog posts
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10 Free Tools Every Etsy Seller Should Try in 2026
Running an Etsy shop doesn’t have to mean spending a fortune on software. In fact, some of the best tools for growing your shop are completely free. Whether you’re just starting out or you’ve been selling for years, these free…
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Reconnecting with Your Why (When It Feels Like Just “Work”)
Let’s be honest — when you’ve been running an Etsy shop for years, it can start to feel like… well, a job. The excitement you felt at the start gets buried under customer messages, endless renewals, SEO tweaks, and the…
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How I Experiment Without Risking It All
Running an Etsy shop for years teaches you one thing fast: what worked yesterday won’t always work tomorrow. Buyer tastes change, trends come and go, and even Etsy itself loves to keep us guessing. That’s why experimenting is so important…
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Financial Realities After Year 3+ on Etsy
When you first start selling on Etsy, it’s exciting. Every sale feels huge, you reinvest in supplies or tools, and you daydream about what this little shop could become. But once you’ve been at it for a few years, the…
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Pivoting Your Brand Without Losing Your Base
One of the hardest parts of running an Etsy shop long-term is realising you’ve outgrown your original brand. Maybe your style has changed. Maybe the niche you started in is oversaturated. Or maybe you’re simply bored and itching to try…
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Scaling When You’re a One-Person Shop
Running an Etsy shop solo can feel a bit like spinning plates. You’re the designer, photographer, marketer, customer service rep, accountant… oh, and somehow you’re supposed to keep creating too. It works in the early days, but as your shop…