I joined the Passive Income Society back in 2022. That's over three years ago now, and I'm still a member — which probably tells you something before I've even started. In this Passive Income Society review, I'll share my experiences and insights.
But I know you're here because you want the honest version, not the sales page version. So that's what I'm going to give you.
What is the Passive Income Society?
The Passive Income Society is a membership programme created by Jessa Bellman, an Australian mum of four who has built over 16 Etsy shops selling digital products. For $49 a month, you get access to her entire training library, a resource vault, weekly live coaching calls, and a private community.
The focus is on creating and selling digital products — printables, templates, planners, courses, clipart — primarily on Etsy, though the skills translate anywhere.
It's not a course with a start and end. It's an ongoing membership that keeps growing. When I joined, there were a handful of trainings. There are now over 337 video lessons and the resource vault alone has over 1,351 clipart packs, templates, and seller resources.
Who is it for?
Passive Income Society works best for:
- Complete beginners who want to sell digital products but don't know where to start
- Etsy sellers who are getting some sales but want to grow more consistently
- People who learn better with community than working alone through a solo course
- Anyone juggling this around a job or family — the content is there when you have time, not on a fixed schedule
It's probably not for you if you're an experienced digital product seller looking for advanced strategy, or if you prefer to work entirely at your own pace without a community element.
What's inside — and what it's actually worth
This is where it gets impressive. Here's what the membership includes:
Core training:
…and honestly, more added regularly
- Etsy Superstar (Jessa values this at $397 alone) — full Etsy setup, SEO, listings, the works
- Etsy Ads Mastery Course — particularly useful since Etsy changed how ads work
- Etsy SEO Masterclass
- Course Creators Society
- Digital Product Bakery
- Planner Mastery
- Midjourney Training — stickers, wall art, junk journals, clipart
- YouTube for Business
- Template Creators Society
- Templett Masterclass
- Canva Masterclass
- Insight Factory Trends Masterclass
- Affiliate Income Society
- Sales Scenes Bundle
The Resource Vault:
- 1,351+ clipart packs, templates, seller resources
- Guides and mockups
- A lead magnet library
- 52 email templates for digital product sellers (yes, I counted them)
- Fonts, graphics, and promotional assets
Community and live support:
- Calls scheduled for UK-friendly time zones too, which matters
- Weekly live coaching calls with Jessa
- Co-working sessions throughout the week
- Friday night social and Q&A
- Monthly challenges
- A dedicated Facebook group with an active, genuinely warm community
Does it actually work? Here's what I've built
This Passive Income Society review aims to provide you with a comprehensive understanding of what to expect and whether it's right for you.
I want to show you rather than just tell you. I started my clipart shop in February 2023 using what I learned inside the Society. This is my first invite shop, which you can see here:
This is my clipart shop
These are real numbers from my real shops. Etsy was never meant to be a get-rich-quick thing — the people on YouTube and TikTok promising overnight riches are not being straight with you. But if you put the time in consistently, you can build something that earns while you're not working.
Jessa herself is proof of that. She manages over 16 Etsy shops around a family and home. She's not just teaching theory — she's doing it.
What I genuinely like about it
The community is the real thing. I know every membership says this, but the Passive Income Society Facebook group is genuinely one of the warmest corners of the internet I've found. People celebrate your first sale like it's their own. When you're having a nightmare day, someone always shows up. For those of us who don't post much, you can lurk and learn for as long as you need to.
Jessa over-delivers. Every time I think the vault can't get bigger, something new appears. The value for $49 a month compared to buying each training separately is significant.
It's kept growing. I joined in 2022 and the programme now is significantly bigger than it was then. A lot of memberships add a few bits and coast — this one keeps evolving.
The 7-day refund policy. If you join and genuinely don't think it's for you within the first week, you can get your money back. That's a fair offer.
What I don't love — being honest with you
$49 a month is a considered purchase. I'm not going to pretend it isn't. Especially when you're just starting out and haven't made any sales yet, it can feel like a lot. My honest advice: treat it as an investment rather than an expense, but only join when you're genuinely ready to put the time in. If you join and then barely log in, you won't get value from it.
337+ lessons can feel overwhelming at first. There's a lot. If you're someone who likes to complete things before moving on, the sheer volume can be paralysing. The key is to pick one thing — one product type, one training — and start there rather than trying to consume everything.
It's primarily Etsy-focused. Most of the training is built around Etsy as the sales platform. If you want to sell on your own website or through other channels, you'll find relevant skills but the direct guidance is Etsy-centric.
How much does it cost?
The standard membership is $49 per month. Other payment terms are available — check the sales page for current options as these do change.
There is a 7-day refund policy if it's not right for you.
Passive Income Society vs buying courses separately
This is worth thinking about. The Etsy Superstar training alone is valued at $397. The full list of included courses, if purchased separately, would cost well over $1,000. At $49 a month — and staying for even a few months — the value proposition is strong, especially if you're starting from scratch and need training across multiple areas.
The question is really whether you'll use it. If you're someone who buys courses and never finishes them, a membership isn't going to fix that habit. But if you're genuinely ready to build something, having everything in one place is far more practical than hunting down individual courses.
Frequently asked questions
Is the Passive Income Society worth it? For someone who is serious about building a digital product business and willing to put the time in — yes. The training library is substantial, the community is genuinely supportive, and Jessa's teaching is practical and honest. I've been a member for over three years. That's my answer.
Is Passive Income Society a scam? No. It's a legitimate membership run by a real person (Jessa Bellman) who has real, verifiable Etsy shops. The training is genuine, the community is real, and the refund policy means you're not taking a leap of faith with nothing to fall back on.
How much can I earn from digital products on Etsy? This varies enormously and anyone who gives you a specific number is either guessing or selling something. What I can tell you is that consistent, patient effort over months — not days — is what builds real income. My own results are shown above.
Can I cancel any time? Yes, it's a monthly membership with no long-term contract.
Is there a free trial? No free trial, but there is a 7-day money-back guarantee.
Is the Passive Income Society only for Etsy sellers? Primarily yes, though many of the skills (digital product creation, Canva, templates, email marketing) apply wherever you sell. If Etsy is your main platform, you'll get the most from it.
I'm in the UK — is it relevant for me? Yes. Etsy works the same way for UK sellers, and there are calls scheduled for UK-friendly time zones. Jessa's audience is global.
You still have to do the work. This sounds obvious but it's worth saying. The community, the training, the resources — they're all there. But nobody is going to build your shop for you. The members who get results are the ones who show up consistently, even when it's just an hour a week.
My honest verdict
Any regrets? …Not joining sooner.
I mean that. I spent time trying to figure things out alone before I found the Passive Income Society, and looking back that was slower and harder than it needed to be. Having the training, the templates, the community, and the live coaching in one place is genuinely valuable — especially in the early stages when you have a lot of questions and not many answers.
If you're on the fence: join for a month, do the work, see what you think. The 7-day refund means the first week is essentially risk-free. And if you're still not sure after a month of genuinely engaging with it, you'll at least know a lot more about whether digital products are right for you.
Join the Passive Income Society here → (affiliate link — I earn a small commission if you sign up, at no extra cost to you)
Want to know what to actually sell once you're inside? Read my guide to the best selling digital products on Etsy in 2026 — it's a good place to start thinking about your niche before you even open Canva.