If you've been selling digital products on Etsy for more than five minutes, someone has probably told you to “sort your SEO.” And they're right. But SEO without data is just guesswork — and that's exactly where eRank comes in.
I've been using eRank in my own Etsy journey, and I want to give you a genuinely honest look at what it does, what it costs, and whether it's actually worth your money — especially if you're just starting out.
What is eRank?
eRank is an SEO and analytics tool built specifically for Etsy sellers. Unlike general SEO tools like Ahrefs or Ubersuggest, eRank pulls real data directly from Etsy's marketplace — so you're not guessing what buyers are searching for, you're seeing it.
At its core, it helps you answer three questions:
- What keywords are Etsy shoppers actually typing?
- How do my listings compare to the ones ranking above me?
- What do I need to fix to get found?
Over 2 million sellers use it, which tells you something. It's become the go-to tool for anyone serious about Etsy SEO.
What eRank actually includes
Here's a rundown of the main features and — more importantly — how I actually use them.
Keyword research tool
This is the one I open first. You type in a keyword and eRank shows you:
- How many Etsy shoppers searched that term last month
- How much competition there is (how many listings are targeting the same keyword)
- Related keywords you might not have thought of
- Trend data so you can see if interest is growing or fading
The real value is finding that sweet spot: keywords with decent search volume but not so much competition that you're invisible. For digital products on Etsy, this matters enormously — the difference between “digital planner” (millions of results) and “adhd digital planner for goodnotes” (far less competition, very specific buyer intent) can be the difference between no sales and consistent ones.
Listing audit
This one stings a little — in a useful way. You paste in your listing URL and eRank goes through it systematically, flagging what's working and what needs attention. Titles too short. Tags not varied enough. Missing keywords. It gives you a clear, prioritised list of fixes rather than a vague feeling that something's off.
I'd recommend running every new listing through this before you publish, and going back through your older listings too. The audit has a habit of revealing obvious things you'd completely overlooked.
Competitor research
You can look up any Etsy shop and see their top keywords, how their listings are structured, and what's performing well for them. This isn't about copying — it's about learning. If five top sellers in your niche are all targeting the same keyword variation, that's a signal worth paying attention to.
Trend tracking
eRank shows you what's trending on Etsy right now, broken down by category. For digital product sellers, this is genuinely useful for planning ahead — you can see seasonal trends building before they peak and get your listings ready in time rather than scrambling at the last minute.
Chrome extension
The browser extension lets you do quick keyword research while you're actually browsing Etsy. You hover over search results and see data overlaid directly on the page. Once you've used it, browsing Etsy without it feels oddly blind.
GA4 integration
Connect your Google Analytics and you can see how your external traffic (from Pinterest, your blog, social media) translates into Etsy visits. Useful once you're driving traffic from multiple sources.
eRank pricing: free vs paid plans
This is where a lot of reviews gloss over the detail, so let me be specific.
| Plan | Monthly cost | Keyword searches/day | Listing audits | Best for |
|---|---|---|---|---|
| Free | £0 | 5 | 5 | Absolute beginners, testing the tool |
| Basic | ~£5.99 | 100 | 100 | New sellers getting serious |
| Pro | ~£9.99 | 200 | 200 | Active sellers optimising regularly |
| Expert | ~£19.99 | Unlimited | Unlimited | High-volume sellers or multiple shops |
Prices approximate and may vary — check eRank directly for current pricing.
The free plan is genuinely useful for getting a feel for the tool. But if you're actively building your shop, you'll hit the daily limits quickly and find it frustrating. The Basic plan at around £5-6 a month is where most people land, and for what you get, it's hard to argue with the value.
What I like about eRank
It's built for Etsy specifically. This sounds obvious but it matters. The data comes from Etsy's actual marketplace, not a general web search index. When eRank tells you a keyword gets X searches a month, those are Etsy searches — the people who are already in buying mode.
The free plan is actually useful. A lot of “free plans” are basically just adverts for the paid version. eRank's free tier gives you enough to do real work, which is genuinely generous.
It makes SEO feel manageable. I know “calm” is a word I use a lot, but eRank genuinely does reduce the anxiety around Etsy SEO. Instead of wondering if your titles are good, you can see whether they're good. That shift from guessing to knowing is worth a lot.
The learning resources are solid. eRank has a blog, tutorials, and a YouTube channel that explain how to use the data effectively. If you're new to SEO, you won't feel thrown in at the deep end.
What I don't love about eRank
Honest review means honest cons, so here we go:
The interface takes getting used to. There's a lot of data available and it's not always immediately obvious where to find what you need. Expect a bit of a learning curve in the first week.
The free plan limits add up. Five keyword searches a day sounds fine until you're mid-research flow and you hit the wall. If you're actively working on your shop, the free plan will feel restrictive fairly quickly.
It doesn't tell you what to create. eRank shows you what people are searching for — but it can't tell you whether you can create it well, or whether it's right for your shop. You still need to apply your own judgement. It's a data tool, not a strategy tool.
Data can lag. Etsy's search trends can move quickly, especially around seasonal products, and eRank's data isn't always real-time. It's generally reliable, but worth keeping in mind.
Is eRank worth it?
For most Etsy sellers selling digital products: yes.
Here's my honest thinking. If you're not using any keyword research tool at all, eRank's free plan will immediately improve how you approach your listings. Start there.
If you're posting listings regularly and taking your shop seriously, the Basic or Pro plan costs roughly the same as a couple of coffees a month. If optimising even one listing leads to one extra sale, it's paid for itself.
If you're not seeing sales at all, eRank won't fix that on its own — but it will help you understand why you're not being found, which is the first step toward fixing it.
The sellers I see struggling most on Etsy are usually working hard on the wrong keywords. They're targeting phrases that either nobody searches, or that are so competitive they'll never rank. eRank removes that guesswork.
eRank vs other Etsy SEO tools
You might have come across Marmalead, which is eRank's main competitor. Both do similar things. Marmalead is slightly more visual and some sellers prefer its interface. eRank tends to offer more data at a lower price point, especially on the free plan. I've used both — eRank is what I've stuck with, but neither is a bad choice. If you're torn, try both free plans and see which one clicks for you.
How to get started with eRank
- Sign up for the free plan — no credit card needed. Have a look around before committing to anything.
- Run your existing listings through the audit — even if you think they're fine, you'll likely find something worth fixing.
- Research the main keyword for your next listing before you create it — not after. This changes how you approach the whole product.
- Check the trending keywords in your category once a week — it takes five minutes and keeps you ahead of seasonal shifts.
Final thoughts
Etsy SEO can feel like one of those things you know you should be doing but keep putting off because it feels complicated. eRank makes it considerably less complicated. It won't do the work for you, but it will make sure the work you do is pointed in the right direction.
If you're serious about building a digital product shop that earns while you sleep, understanding your keywords is non-negotiable. eRank is the most straightforward way I've found to do that.
This post contains affiliate links. If you sign up to eRank through my link, I may earn a small commission at no extra cost to you. I only recommend tools I genuinely use.