Starting your Etsy shop is exciting, but with so many options, how do you know what to sell? Choosing a product that’s not only fun to create but also has high demand can help you hit the ground running. Let’s break down the top-selling digital products on Etsy, ideal for beginners who want to make an impact without too steep a learning curve.
1. Printables
If there’s one category that screams beginner-friendly, it’s printables! Printables are digital files that customers can print at home, covering everything from wall art to organizational charts, planners, and checklists. They’re popular because they’re quick to make, easy to sell, and people love the instant download aspect.
Why Printables Are Great: They’re highly versatile and have endless niches. You could create printable artwork for nurseries, motivational quotes for home offices, or functional items like budget trackers. Plus, Canva is your best friend here, with tons of templates to make creating printables a breeze.
Hot Tips:
- Add a unique twist to your printables, like using popular themes (think boho, minimalistic, or vintage).
- Don’t forget the keywords! Use words like “printable wall art,” “instant download,” and “home decor.”
2. Planners and Journals
Planners and journals are another top pick. People use them daily, and they’re constantly looking for new, stylish designs. From weekly planners to goal-setting journals, there’s so much you can do within this niche.
Why Planners Sell Well: Everyone’s looking to stay organized, and having digital versions of planners means customers can print new pages as needed. Plus, digital planners (for tablets and phones) are becoming popular, especially if you can create interactive files that work with apps like GoodNotes or Notability.
Hot Tips:
- Offer both printable and digital options if possible. It gives you a wider audience!
- Personalize your designs to target specific lifestyles, like “Busy Mom Planner” or “Fitness Goals Journal.”
3. Party Invitations and Cards
Got a flair for celebration? Editable party invitations and greeting cards are fantastic options. Customers love being able to buy a file, quickly customize it with their own text, and print it out or send it digitally. Invitations for birthdays, weddings, baby showers, and even holiday cards are super popular on Etsy.
Why Invitations Are Beginner-Friendly: With platforms like Corjl, you can create editable templates that customers can easily customize. This reduces the back-and-forth time spent editing for each client, making it a passive option once your designs are ready.
Hot Tips:
- Design for upcoming holidays or popular themes (mermaids, outer space, rustic wedding).
- Highlight the easy editability in your listing descriptions—it’s a big selling point!
4. SVG Files and Clip Art
SVG files are used for crafts like vinyl cutting, heat transfers, and more. They’re super popular with DIYers and crafters who own cutting machines like Cricut or Silhouette. Clip art files, on the other hand, are image files that customers can use for their own projects, from DIY invitations to school projects.
Why SVG and Clip Art Files Sell: They’re trendy in the crafting community, and once you have a solid design, they’re a quick upload-and-sell type of product. Whether it’s for holiday projects, home decor, or personalized gifts, SVGs and clip art are versatile and popular.
Hot Tips:
- Make bundles with several designs for more value—think holiday or seasonal themes!
- Include clear instructions and compatibility info with machines like Cricut and Silhouette in your description.
5. Digital Stickers
Digital stickers are perfect for customers who love planning apps or online scrapbooking. Digital stickers are basically PNG files that buyers can use with digital planners, and they’re adorable and fun to create. Whether it’s cozy coffee cups, motivational phrases, or seasonal doodles, digital stickers add personality to a digital planner or notes.
Why Digital Stickers Are Trending: They’re cute, affordable, and fit the growing demand for digital planning tools. And because they’re downloaded and not printed, they’re an eco-friendly product that many buyers prefer.
Hot Tips:
- Create bundles of stickers or themed sets, like “Back to School” or “Self-Care.”
- Make them PNG files with transparent backgrounds for easy drag-and-drop into apps.
Bonus: Where to Start if You’re Feeling Overwhelmed
If all these options sound amazing but you’re not sure where to start, think about your personal interests. If you’re an organization freak, planners and trackers could be your thing. Love doodling? Try digital stickers or printable art. The goal is to start with something you enjoy creating—because that passion will come through in your designs and attract customers.
Final Thoughts
Remember, finding what sells takes a bit of trial and error, so don’t stress if your first product doesn’t take off right away. Etsy’s digital product world is competitive but full of potential for anyone willing to dive in and experiment. Choose a product you’re excited about, put your unique twist on it, and watch as your Etsy empire begins to grow.
And don’t forget, it’s all about having fun while hustling! Good luck, and happy selling!
