When you think about promoting your Etsy shop, what comes to mind? Probably social media, right? Instagram, Pinterest, maybe even Facebook. But here’s the thing: If you’re not building an email list, you’re missing out on one of the most powerful ways to grow your business. Yep, email marketing might seem old-school, but it’s still one of the best ways to turn casual Etsy browsers into loyal customers.
Not convinced? Let me break down the top 5 reasons why every Etsy seller—yes, that means you!—should start building an email list ASAP.
1. You Own Your Email List
Social media is great and all, but let’s face it—it can be a little unpredictable. Algorithms change, engagement drops, and suddenly, those 5,000 Instagram followers you worked so hard to get aren’t seeing your posts anymore. The truth is, you don’t own your followers on social media. But your email list? That’s all yours.
When someone subscribes to your email list, they’re giving you permission to reach out to them directly, no algorithms involved. Whether you want to announce a sale, launch a new product, or share a helpful tip, your emails go straight to your subscribers’ inboxes. That’s direct access to your audience anytime you need it.
Bonus tip: Use an email service like Mailchimp or ConvertKit to collect emails and send out newsletters. They make it easy to design beautiful emails and manage your list.
2. It’s Easier to Turn Subscribers Into Loyal Customers
Let’s say someone visits your Etsy shop, browses around, maybe even favorites an item—but they don’t make a purchase. Without an email list, that potential customer might forget all about you. But if they subscribe to your email list? You’ve just opened up a whole new line of communication.
Through email, you can nurture your relationship with potential customers. You can send them updates, offer them special discounts, and remind them why they loved your products in the first place. Over time, those casual browsers are much more likely to turn into repeat buyers.
Hack: Create a welcome email sequence that automatically sends new subscribers a series of emails introducing your shop, sharing your best products, and offering a special discount on their first purchase. This not only helps build trust but also increases the chances of making that first sale.
3. You Can Promote Your Products Without Feeling “Salesy”
I get it—no one wants to be that pushy salesperson, constantly spamming their customers with “BUY NOW!” messages. But email marketing doesn’t have to be like that. When done right, your emails can actually add value to your subscribers’ lives.
Hack: Mix promotional emails with helpful, interesting content. For example, if you sell printable planners, you could send out an email with productivity tips or a freebie to help them get organized. Then, you can naturally segue into sharing your latest planner designs or offering a limited-time discount.
By focusing on helping your subscribers, you’ll keep them engaged and excited to open your emails—without being overly salesy.
Pro tip: Use your emails to share behind-the-scenes content. Give subscribers a peek into your creative process, or show them how your products are made. This helps build a personal connection and makes your shop feel more relatable.
4. It’s Perfect for Announcing Sales and Product Launches
Got a new product coming out? Running a sale for the holidays? Your email list is the perfect place to announce it! Unlike social media, where posts can get lost in the algorithm shuffle, your email subscribers are much more likely to see your message.
Hack: Create urgency by offering email-exclusive discounts or early access to sales. Let your subscribers feel like they’re part of a special VIP group that gets perks no one else does. This sense of exclusivity not only drives sales but also encourages more people to sign up for your list.
Example: “Hey [Name], I just launched my brand-new collection of printable planners, and as a subscriber, you’re getting 15% off for the next 48 hours! Click here to grab yours before they’re gone!”
5. Email Marketing Has One of the Highest ROI
If you’re wondering if email marketing is worth the effort, let me hit you with a fun fact: Email marketing has one of the highest returns on investment (ROI) compared to other marketing channels. For every $1 spent on email marketing, the average ROI is around $42. Not bad, right?
While social media can be hit or miss, email allows you to stay in touch with your audience and drive repeat sales. Plus, once you have an email sequence set up, it’s like having a little sales machine running in the background. It works for you while you focus on other aspects of your shop.
Bonus tip: If you’re serious about taking your email marketing to the next level, join the Passive Income Society for step-by-step guidance on growing your email list and turning it into a powerful sales tool. You’ll learn everything from creating killer opt-ins to writing irresistible email copy.
How to Get Started with Building Your Email List
Okay, so you’re convinced. Now what? Let’s talk about how to actually start building your email list.
Step 1: Create an irresistible opt-in offer.
People aren’t just going to hand over their email address because you ask nicely—you need to give them a reason. Create a freebie or incentive that your target audience can’t resist. This could be a free printable, a discount code, or an exclusive guide.
Step 2: Use an email service provider.
Choose an email service provider like Mailchimp, ConvertKit, or Flodesk to manage your list. These platforms make it easy to design sign-up forms, automate email sequences, and send newsletters.
Step 3: Promote your opt-in on Etsy, social media, and your website.
Add a sign-up link in your Etsy shop banner or shop announcement, post about it on social media, and include it in your product listings. The more places you promote your opt-in, the faster your list will grow.
Step 4: Send regular, value-packed emails.
Consistency is key! Send your subscribers regular emails that offer value, whether that’s through tips, product updates, or exclusive discounts. Keep it friendly, personal, and helpful.
Final Thoughts
Building an email list might sound like just one more thing to add to your plate, but trust me—it’s worth it. By creating a direct line of communication with your audience, you’ll not only drive more sales but also build a loyal community around your Etsy shop. And in today’s crowded marketplace, that’s priceless.
If you’re ready to take your Etsy business to the next level, don’t wait—start building your email list today! And if you need a little extra guidance, the Passive Income Society is here to help you grow your list and turn it into a powerful tool for your shop.
Good luck, and happy emailing! 📧 🌟
