You’ve put your heart and soul into creating amazing products for your Etsy shop, but now you need the world to know about them. While Etsy brings in a lot of potential buyers, there’s another secret weapon you can use to supercharge your traffic and sales—Pinterest! Yep, Pinterest isn’t just for planning dream vacations or pinning cute cat memes; it’s a seriously powerful tool for Etsy sellers. And the best part? It’s free!
In this post, I’ll show you how to use Pinterest to drive traffic to your Etsy shop. Whether you’re a Pinterest newbie or already have a few boards up and running, these tips will help you attract more eyeballs—and buyers—to your shop.
1. Why Pinterest? It’s a Visual Search Engine, Not Just Social Media
Before we dive into the how-tos, let’s talk about why Pinterest is so awesome for Etsy sellers. Unlike social media platforms like Instagram or Facebook, Pinterest is actually a visual search engine. People go on Pinterest to discover things they’re looking for—like products, ideas, and inspiration. In other words, Pinterest users are actively searching for the types of products you’re selling on Etsy. That’s a goldmine for driving traffic.
Pinterest pins have a much longer shelf life than posts on other social platforms. A single pin can keep bringing in traffic for months, even years, long after you’ve pinned it. So, let’s get started on how you can use this magic to boost your Etsy shop.
2. Create a Pinterest Business Account
First things first—make sure you’re using a Pinterest business account instead of a personal one. It’s free, and it gives you access to Pinterest Analytics, which helps you track which pins are bringing traffic to your shop. You’ll also be able to create Rich Pins, which automatically pull in information from your Etsy shop, like product details and prices. This makes your pins stand out and look more professional.
If you haven’t done so already, head over to Pinterest and convert or create a business account. Don’t worry, it only takes a couple of minutes!
3. Optimize Your Pinterest Profile for Etsy Sales
Your Pinterest profile is like the storefront to your Etsy shop, so you want it to look polished and enticing. Start by choosing a profile picture that reflects your brand, whether it’s your logo or a professional photo of yourself. Then, write a clear and engaging bio that explains what your shop is all about and includes relevant keywords (we’ll talk about those in a minute!).
Example:
“Welcome to [Your Shop Name]! I create unique printable planners, wall art, and digital products to help you stay organized and inspired. Shop now on Etsy!”
Also, don’t forget to include a link to your Etsy shop in your profile!
4. Create Boards That Match Your Shop’s Niche
Think of your Pinterest boards as categories in your Etsy shop. You’ll want to create boards that reflect the different types of products you sell, but also create boards that appeal to your target audience’s broader interests. For example, if you sell printable planners, you could create boards like “Organization Tips,” “Home Office Ideas,” or “Self-Care Printables.”
By creating boards that match your shop’s niche, you’ll attract more followers who are interested in your products. The goal is to position your Pinterest profile as a valuable resource—not just a sales pitch.
Board ideas for Etsy sellers:
- “Best Printable Planners for 2024”
- “Inspirational Wall Art for Your Home”
- “DIY Party Invitations and Ideas”
- “Digital Stickers for Planners”
- “Wedding Planning Tips and Printables”
5. Design Eye-Catching Pins
Pinterest is all about the visuals, so your pins need to be eye-catching if you want to grab people’s attention. Use high-quality images of your products and add text overlays that explain what the pin is about. Canva is a fantastic tool for creating professional-looking pins, even if you’re not a graphic design expert.
Tips for creating scroll-stopping pins:
- Use bright, clear images that highlight your product.
- Add text overlays like “Printable Planner” or “Editable Invitation” to explain the product.
- Use vertical images (735 x 1102 pixels) for better visibility in Pinterest feeds.
- Stick to your brand’s colors and fonts to create a cohesive look.
Pro tip: If you’re selling seasonal products, like Christmas or wedding invitations, create pins that match the theme. Seasonal content is always a hit on Pinterest!
6. Use Keywords to Boost Visibility
Remember when I said Pinterest is a search engine? This means using the right keywords is key to getting your pins found. Just like you optimize your Etsy listings for SEO, you’ll want to do the same for your Pinterest pins and boards.
Start by brainstorming keywords that people might use to find your products. For example, if you’re selling printable planners, think of keywords like “daily planner,” “printable to-do list,” or “digital planner.”
Once you have your keywords, sprinkle them throughout your pin descriptions, board titles, and even your Pinterest profile bio.
Example of a keyword-rich pin description:
“Stay organized in style with this printable daily planner! Perfect for entrepreneurs, students, and busy moms. Download now from my Etsy shop. #printableplanner #dailyplanner #etsyprintable”
The more relevant keywords you use, the more likely your pins will appear in search results!
7. Pin Consistently (But Don’t Overdo It)
Consistency is key when it comes to Pinterest. The more active you are, the more visibility your pins will get. Aim to pin a mix of your own products and other content from around Pinterest that’s relevant to your audience (remember, Pinterest isn’t all about self-promotion!).
A good rule of thumb is to pin around 5–10 pins a day, mixing in your products with other related content. This keeps your boards fresh and engaging for your followers.
Pro tip: Use a tool like Tailwind to schedule your pins in advance. Tailwind allows you to batch your pinning and schedule posts throughout the week, so you don’t have to worry about it every day.
8. Join Pinterest Group Boards for Extra Exposure
Group boards are boards that multiple Pinterest users can pin to, and they’re a great way to get your products in front of a larger audience. Find group boards that are relevant to your niche (like “Etsy Finds” or “Printable Planners”) and request to join. Once you’re in, you can share your pins with a whole new audience of potential buyers.
9. Track Your Progress with Pinterest Analytics
Once you’ve been pinning for a while, it’s time to check out what’s working and what’s not. Pinterest Analytics (available with your business account) will show you which pins are getting the most clicks, saves, and impressions. Use this data to see what type of content your audience loves and adjust your strategy accordingly.
Bonus Tip: Join the Passive Income Society for Even More Etsy Success
If you’re ready to take your Etsy business to the next level and learn even more strategies for driving traffic, the Passive Income Society is the perfect resource for you. It offers step-by-step training on everything from creating digital products to marketing your shop effectively. Plus, you’ll join a supportive community of Etsy sellers who are all working toward the same goal: building a successful and sustainable Etsy business.
Final Thoughts
Pinterest is a powerful, underused tool for Etsy sellers that can help you attract new customers, boost your traffic, and ultimately, increase your sales. By creating engaging pins, optimizing your profile with keywords, and staying consistent, you’ll turn Pinterest into one of your top marketing channels in no time.
So, what are you waiting for? Start pinning and watch those Etsy sales roll in!
Happy pinning! 🌟
